In Audrey Hepburn: Film Star as Event, Brown argues
that Hepburn is an event, which is “a
spontaneous emergence of novelty” making something that is virtual into the
actual (139). With Hepburn numerous factors (rise of consumerism, studios
moving to Europe, the Marshall plan) came together to make it possible for her
to become a star—all of the right things at the right time for her to
spontaneously combust. However, her event was a short, bright burst of
virtuality before she faded back to actuality and Brown argues that “the
brevity of her career…reaffirms” her as an event (144). The perfect storm allowed her to gain star
power.
In contrast The Building of Popular Images: Grace Kelly
and Marilyn Monroe, Thomas Harris about how crafted stars are. How their
lives, personal and Hollywood, were all crafted by the PR of the studio to work
exactly how they wanted to. Today, stars are still highly crafted, highly
molded to be a certain image, because really, they are just an image to most of
us. And while, it isn’t necessarily the
PR of the “studio” it is the actor or musician’s team that crafts them this way.
For example, Taylor Swift is extremely crafted and molded to
fit this nice girl, who’s awkward and a dork, but still extremely attractive,
and again nice. She contains these contradictions: socially awkward, but hangs
out with models or dorky, but attractive. And now, she’s the voice of
contemporary pop feminism (pop as in popular, not pop music). Her speech at the
grammys was about women getting recognition for their work (https://www.youtube.com/watch?v=xPOPtQIEQt0).
She exists in both the virtuality and the actuality. She was “discovered” when
she was 16 and became a star for being a singer-song writer. Originally
marketed as a country singer and (the country has been fading out of her music
since her second album) she is now one of the richest pop stars in the world.
However, she and her team of agents and managers have always heavily contrived
her image. She seems to be aware of the image she wants people to have on her
and a team of people made that happen. Furthermore
her stardom, her ability to be a star started as an event and instead of the
bright burst like Hepburn and she has contrived and controlled her image
tightly by her own PR team, which has allowed her to maintain stardom.
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