Beyonce has a line that says: “He only want me when I’m not there / He better call Becky with the good hair.” And people started harassing Rachel Roy, a stylist, due to the rumors surrounding the infamous elevator fight. This escalated so much so that Roy put her instagram on private, which (from what I'm gathering) is semi-essential in her brand/marketing for her career. However, people have been getting her mixed up with Rachel Ray the famous 30 minute meals bit. For specifics: http://www.buzzfeed.com/davidmack/she-just-wants-to-cook-brunch#.foaXRBdzV
This has spun for one unspecific line in a 60 minute long (INCREDIBLE) visual album. Beyonce hold such power that a line in a song about a "Becky" can turn into Rachel Ray's instagram comments being filled with lemons.
Buzzfeed even made a quiz: Are you a Rachel Roy or a Rachel Ray. http://www.buzzfeed.com/nicolemartinez082/are-you-more-like-rachael-ray-or-rachel-roy-11cba#.buXxXABa9
This is the one of the less important parts of Lemonade, but shows the power of the internet and stars. (If you haven't watched Lemonade yet, what are you doing?)