For this post, I want to discuss commercial stars like Flo from Progressive, Billy Mays, and the black guy from Allstate. We don't know these people's names (except Billy Mays) yet they are widely recognized. Moreover, they make great livings. Flo makes $500,000 a year, only working a few days filming commercials. These people become the face of multi-million dollar companies and by extension celebrities in their own right.